Interactive Marketing

Every website deserves to be be optimized to the reach the most customers through the ubiquitous search bar. You don't have to sacrifice look and feel to appease the analytical nature of Google and Yahoo search engines. What you need is an expert that understands the details of SEO, but doesn't forgo the experience that customers want.

The process of optimizing a website can be very detailed and is much easier to accomplish when developing a website. I ensure that all the basics are covered when your website is constructed to create a high search engine ranking inside the natural search results. The search engine optimization process that I implement is as follows:

1. Selecting keyword phrases that people search to find your website.
2. Website content writing to incorporate select keyword phrases
3. Custom meta tags for each page on the site
4. Optimization of page urls and filenames
5. Incorporation of redundant text links for optimized site navigation
6. Ongoing analysis of search engine rankings
   

Businesses of all sizes are using pay-per-click ads on Google and Yahoo to attract shoppers locally and nationally to their website. You don't have to become an expert in this field to take advantage of these prime customers. All you need is an experienced web marketer to either get you started or to manage the process for you and get the clicks your website deserves.

Search Engine Marketing (SEM) differs from Search Engine Optimization (SEO) in that SEO is a competition to appear higher in the search results (on the left side of the page), where SEM is the placement of a paid ad on the search engines. SEM can run as little as $1 per day to thousands of dollars per month depending on the industry you are in and where you want to appear in the list of paid search ads (on the top and right of the search results page).

Search Engine Marketing goes beyond the placement of these text ads on Google, Yahoo and others. The landing page that a visitor hits when visiting your website is a key component of a successful pay-per-click marketing campaign. I will create the messaging and copy for you on the landing page to drive results from these valuable website visitors.

Display advertising is the oldest form of advertising, be it in newspapers, billboards, television or on the web. Rich media ads are the high-end of display advertising, creating engaging experiences and memorable impressions with those who view the ad without ever leaving the website they are on. Creating and distributing rich media ads requires a high degree of technical expertise and creative vision.

Rich Media Advertising can be a lot of fun. If your business wants to make a real impression from their display ad, there is no better way to do it. Rich media ads can take the form of any (or all) of the following:

• Flash motion (not animated .gifs)
• Integrated video playback
  
• Integrated audio
  
• Expandable ads that slide over other page content

There are a number of components to creating rich media ads. You need to work with someone that understands all the angles, including:

• Flash animation
• Video production for the web
• Audio production
• Interactive Flash programming
• Ad delivery platforms
• Outlets for your rich media ads

There are very few web developers who have ever dealt with Rich Media Ads and even fewer that have executed a complete campaign. I have the experience, resources and creative vision to take your ad campaign from concept to placement to results.