Congratulations! You are not the lucky caller, but you are a lucky web surfer. You have found your way to The Whiteboard Consultant of Lexington, KY; Louisville, KY and Cincinnati, OH.
If you are one of the many business owners or marketing executives looking for a strategic web partner that can help you plan, develop and market your company or product online, then you have landed. If you are looking for the cheapest way to put your business card on the web, you should call your nephew. He can help.
I specialize in
premium web development and
web marketing, using a growing network of talented freelancers and specialty web development firms. This development strategy affords me the opportunity to match project needs with exactly the right talent (unlike most development companies or ad agencies that use whomever they have employed that isn't busy at the moment).
Not only do I execute your project differently than many firms, I approach your project differently. I am a business and marketing consultant with experience in Web 2.0 development, corporate web application software and Flash multimedia presentations.
I work with organizations that want to:
- Establish a dynamic brand image
- Improve their online presence
- Advertise online to consumers and businesses
- Create a viral marketing campaign
- Develop a corporate web application
- Start a web company or an online business division
- Get serious about their web initiatives
If you fit one or more of these categories, keep reading and dust off that telephone. Our conversation is too exciting to reduce to an email!
Web development is the collective term for web design and web programming. Though the two tasks merge under web development, they require very different skill sets. Great web design will always be an art. Web programming will always be a science.
I create value for clients because I have years of experience working with talented graphic artists and serious software programmers. I start every project by consulting with you about the goal of your web application, small business website or multimedia presentation. Whether you are trying to create a web platform for a corporate intranet to allow collaboration amongst employees, or you just want to create more online sales with a premium business website, I will help you get there.
With my experience, network of designers and programmers, and my passion for your business objectives; I guarantee that your web development project will be a success.
Web marketing and interactive marketing can take a variety of forms depending on whom you speak to. For the technical types, web marketing means Search Engine Optimization (SEO), to others it means Search Engine Marketing (SEM), and to others; it means web advertising with banner ads and rich media ads.
I take all of these avenues and execute in each area. I incorporate the basic optimization of your website to obtain higher Google rankings, Pay-per-click search advertising, banner advertising, and the more intricate task of social media marketing (also know as viral marketing). My goal is to maximize your web advertising budget and get the most out of your web marketing campaign.
Business consulting and marketing consulting are very large fields to cover. I focus primarily on ebusiness consulting (web business consulting) and emarketing consulting (web marketing consulting), keeping with my area of expertise.
Business Consulting: There may not be a lot of web businesses in the Lexington, Louisville and Cincinnati areas, but there are a lot of businesses that are expanding their operations online. They are interested in web advertising revenue opportunities, local web advertising strategies, social media integration, strategic partnership development and more. I have experience with all of these aspects of a web-based business. I can help you determine the best path to take from day one.
Marketing Consulting: Oftentimes you need to work with a full service advertising agency to get the types of marketing consulting I offer. Because of my marketing background and my experience working with small and medium-sized businesses, I am adept to the consulting needs of a business that is marketing on a budget.
My first step in any marketing project is to determine the branding theme and messaging context. This is never the first step for most web development companies. They rather jump in and start coding than sit down and talk with you about your business strategy and marketing objectives. That is what makes working with me so enjoyable and productive. I am a consultant. I am on your side.
