Kentucky Web Development

Every leader of a large enterprise or rapidly growing business wants the same thing. Real-time information in a collaborative environment. Whether you are looking to connect the knowledge of your employees, work more efficiently with suppliers and distributors, or interact with your customers; you need to work with a software architect that maintains your business objectives.

Web applications (also known as Online Business Software or On-Demand Software) can take many forms and serve many purposes. I break them down into the following categories of functionality:

Collaboration Tools: Web applications that take the form of collaboration tools are designed to connect people more efficiently for project-oriented work. Collaboration tools are useful for work that is shared between people in a single office or scattered around the world.

Business Reporting: Management lives on reports to gauge the success of business units or to identify trends. Business reporting web applications may have multiple areas to input data from various sectors of an organization from which reports are generated. Web applications work great for business reporting because the information is gathered and processed in real time, not at the end of the month when reporting is typically compiled.

Process Management: Web applications that move information through a sequential process and manage tracking of items in a process are very powerful and usually involve a heavy degree of reliance on the software for operational purposes. If there is one type of web application where you want an experienced professional architecting the system and managing its development, this is it.

The big brands are all doing it and so can you. Flash-based product sites. Interactive viral campaigns. Multi-media portals. Each of these initiatives requires the expertise and vision to see it through from the drawing board to the fully-functional experience that everyone wants.

Brands that want to interact with their customers in a unique way understand the value of a targeted microsite. Microsites may be a dedicated product site that incorporates a flash presentation, videos, audio tracks and more. The best microsites allow the visitor to interact with them, whether that entails requesting information, playing a simple game or passing it along to friends.

Businesses that market to other businesses can take advantage of microsites to drive home a point, capture the attention of a prospect and create a viral buzz around an otherwise boring product or service. Because these websites stand out from your traditional corporate site, they can be more exciting and elicit a much stronger buying reaction.

For an example of integrating a viral microsite into a corporate website, visit VeBridge Document Management Services, and navigate to the Raise Request. This campaign started in April of 2008 and is steadily picking up steam as visitors pass it around and more valuable leads are generated for the company.

As a small business owner, I understand the desire to project yourself as a heavyweight in your industry without mortgaging the farm to do it. Most small business websites are all the same. If you want your website to have that extra edge, that special something, turn to an interactive specialist that can create the vision and get it done.

Just because your operation is small, you want to sell your potential customers on your premium quality. Nothing says low quality like a bad website. Invest in your online image as you would invest in your storefront. Most sophisticated shoppers do their homework online before talking to you. If they get the impression that you don't value your business enough to have a clean, clear and updated website, then they have no reason to stick around.

If your website was built before 2004, it's probably time for an upgrade. Almost every website I create incorporates a Content Management System (CMS) that allows my clients to update their own website at any time. This means that they can add new pictures, new articles, edit text, add pages and even allow clients to login; all without spending a penny to have a developer do it for them.